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#OLDMATE

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#OLDMATE

COMBAT LONELINESS. TOGETHER.

Humans are social creatures. By connecting with others, humans not only survive but thrive. As we age however, many people find themselves more alone—leaving them vulnerable to social isolation and loneliness.

For the elderly, life stressors, loneliness, and poor mental health are often intertwined. There are multiple mental health risk factors for the elderly including physical, psychological, and economic challenges as they age. Social isolation and loneliness in older Australians can result from living alone, low family connection, reduced cultural connection, or difficulty participating in their community.

These life stressors can result in isolation, loneliness or psychological distress in older people and place them at risk of related health problems such as cognitive decline, disablement, heart disease, and depression. In Australia, men aged 80+ suicide at the highest rate of any age group.

While suicide is a complex topic, it is evident that social isolation is a key contributing factor to poor mental health in the elderly. With the advent of COVID-19 social distancing measures in place, all Australians are at increased risk for loneliness, though none more so than the elderly.

As a high-risk group for COVID-19, the elderly are required to isolate more strictly than others, potentially exacerbating existing mental health risk factors. Social distancing is changing the way we communicate, work, shop, socialise, exercise, manage our health, educate, and take care of family members. As a result, it is likely we will be facing a ‘new normal’—affecting how the elderly, their friends and their loved ones will be able to connect with each other now and in the future.

We partnered with Lead Researcher, Steph Perry, along with Ipsos, AMSRO, ESOMAR, and Research Got Talent to research and explore the impact COVID-19 is having on elderly Australians and what we might learn from it.

The research, conducted in with spur:org, Ipsos, AMSRO, and ESOMAR, was completed in a two-phased research approach starting with a qualitative component validated in a quantitative online survey with a sample of 1000 people. Download the press release. or view the full report.

INSIGHTS BLOG

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As we develop new research and tools, we like to share the lessons we're learning along the way.