Suicide is the leading cause of death for men aged 14-44.
Back in 2011, we created a campaign to target one of the biggest barriers that stop men from talking about how they're feeling—a deeply ingrained culture that tells men to harden up, suck it up, and be a 'man'.
The project was called "Soften the Fck Up" and for years was the focus of our attention to improve mental health across the country.
STFU has since retired as we've moved on to a range of other mental health and suicide prevention projects. But, all the content is still available, and we invite you to watch the videos below or visit our mental health resources.
Soften the Fck Up is a simple concept: If you're going through a tough time, you need to take action and sort yourself out.At some point we'll all go through some pretty rubbish times. The challenge is in how we react and respond in these situations.
Thinking about death looks at some of the statistics surrounding mental health and suicide in Australia. We often just assume that our friends and family are doing just fine.But, with 20% of all Australians experiencing mental health challenges each year, chances are we're all effected.
